Sakthi Institute of Information and Management Studies

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Dr. C. Rajalakshmi

Dr. C. Rajalakshmi

Associate Professor
AICTE Faculty ID: 1453976632
Specialization : Marketing and Human Resource
Experience

Teaching Experience

0
Years

Research

0
Bio

Dr.C.Rajalakshmi, Associate Professor is an experienced and enthusiastic person with a diversified background having 18 Years of teaching experience currently associated with the Sakthi Institute of Information and Management Studies – Pollachi. She completed her Under Graduation in Civil Engineering, Post-Graduation in Management from Anna University and doctorate in Online Marketing from Anna University. She is specialized in Marketing and HR. Her areas of interest spread into varied spectrum of management. She is proficient in Operation Management, Marketing Management, Strategic HRM, and Integrated Marketing Communication. She has presented a number of papers in conferences and seminars. She has also published various articles, case studies, and case lets in national and international journals and has penned various book chapters. She has to her credit more than 20 research papers in reputed journals. She has also attended numerous workshops and believes in updating knowledge often. She is known for motivating students and empowering them to achieve their goals. She creates a learning environment and responds effectively to the needs of the students and management. She has organized development programs and workshops for the faculties as well as national level symposium for students.

Expertise
  • Digital marketing
  • Marketing research
  • Soft skill training
  • Operation Management
  • Marketing Management
  • Strategic HRM
  • Integrated Marketing
Membership in Professional Bodies
  • ISTE (LIFE MEMBER)
Membership in Committee
  • IIC – Convener
  • NBA – Committee Member
  • Fit India – Ambassador
  • Research Advisory Committee – Member
  • Library Advisory Committee – Member
  • Students welfare Committee – Member
  • Press and media Committee – Member
Awards & Honours

BEST ACADEMICIAN Award 2023 from Scientific International Publishing House.

Invited Guest Lectures: 7
Publications
Book Publication / Chapters / Volumes9
Patents1
Conference Proceedings6
International Journals Published10
National Journals Published4
International Conferences / Seminars / FDP / Workshop20
National Conferences / Seminars / FDP / Workshop22