Dr. K. PRIYATHARSINI has a doctorate in Marketing from Bharathiar University. She has over 13 years of teaching, research, and industry experience. She always actively takes part in student’s activities for enhancing their leadership skills and mutually connects with alumni of SIIMS. She has coordinated and organised many conferences, seminars, workshops and faculty development programmes and also published papers in international peer- reviewed journals listed in ABDC, Scopus; and presented papers at national and international conferences of repute. Her areas of interest include Human Resources, Organisational Behaviour, and Consumer Behaviour.