Mr. T.Sivagnana Selvakumar completed his MBA, M. Phil in Marketing and currently pursuing his Ph. D in Marketing. After his graduation he started his career as Lecturer at Sri Krishna Arts and Science College, Coimbatore, and then he moved to work as Assistant Professor in PG & Research Department of Management Science at Sree Saraswathi Thyagaraja College, Pollachi. His area of specialization is Marketing and Human Resources. He has completed a UGC sponsored research on ‘Migrant Workers in Coimbatore’. He previously worked as Assistant Professor at Happy Valley Business School, Coimbatore. He teaches marketing courses like Marketing Management, Retail Management. He is very much interested in research and has presented papers in National and International Seminars and Conferences. His area of interest is quality in higher education, preparation for accreditation and activity based teaching.