ABOUT THE CLUB:

The club is formed as a platform for the students to showcase their individual talents as well as their collaboration participation in groups.  The club intends to mix and match different activities and workshops for the students, which will be helpful in giving finishing touches to their grooming and sharpen their marketing skills. The sole objective of the club is to make students industry-fit and equip them for the competitive times ahead.

VISION: 

To become a dynamic hub for creative, ethical, and culturally conscious marketing excellence, empowering students to become future-ready leaders and strategic thinkers in the evolving global marketplace—supporting the institute’s journey toward becoming a premier business school.

MISSION:

• To equip students with practical knowledge and innovative marketing skills through hands-on learning, industry exposure, and collaborative projects.
• To foster academic excellence and creative thinking in marketing aligned with ethical practices and social responsibility.
• To organize workshops, guest lectures, competitions, and live projects that bridge classroom learning with real-world marketing challenges.
• To cultivate culturally aware marketers who can design inclusive and impactful marketing strategies for diverse markets.
• To contribute to the institute’s mission of developing students into well-rounded professionals with a strong foundation in both theory and practice.

OBJECTIVES OF THE CLUB:

The objectives of the club are as follows:

• To make students come up with creative thinking abilities in solving problems and marketing issues.
• To make students abreast of the current scenario and the happenings around the world in the marketing space.
• To groom the personality of the students and make them more self-confident in facing this world.
• To provide and teach them art and techniques related to marketing which would help them be industry – ready.
• To make students understand the importance of teamwork and make them realize their leadership qualities.

COMPOSITION OF THE CLUB: