Sakthi Institute of Information and Management Studies

Dr. A. Prasathkumar

Dr.A.Prasathkumar

M.B.A, M.Phil., Ph.D., UGC NET., TN SET.,
Assistant Professor
AICTE Faculty ID: 1-7378946856
prasathkumar.a@siims.ac.in
+91 9976099770
Specialization : Business Analytics and Marketing
Experience

Teaching Experience

0
Years

Research

0
Bio

Dr. A. Prasath Kumar is an accomplished academician and researcher with nearly two decades (19.11 years) of teaching and administrative experience in management education. He holds a Ph.D. in Management from Bharathiar University and is qualified in UGC-NET and TN-SET. His academic journey includes an MBA in HR & Marketing, M.Phil. in Management, and specializes in Data Analysis and Business Analytics

He currently serves as Assistant Professor at Sree Sakthi Institute of Information and Management Studies, Pollachi. He has a strong portfolio in research, with publications in Scopus, Web of Science, ABDC, and UGC CARE-listed journals, and has presented over 30 papers in national and international conferences. His areas of expertise include Business Analytics, Data Visualization (Excel, Tableau, Power BI), ERP (SAP B One), and Statistical Tools (SPSS, AMOS).

He has received a grant of ₹3.77 lakhs from AICTE for STTPs and earned accolades such as the Top Performing Mentor award from SWAYAM-NPTEL. As passionate educator, he has organized national conferences, FDPs, workshops, and online certification courses. Known for integrating technology into pedagogy, he has been a resource person for 20+ academic events and continues to contribute to academic excellence through research, training, and curriculum innovation. His commitment to teaching excellence and technology-driven pedagogy makes him a valuable asset to the academic institution.

Expertise
  • Business Analytics
  • Research Methods and Analytics
  • Specialist in Microsoft Excel – Certified by Microsoft
  • Microsoft Power BI & Tableau
  • SPSS & AMOS
Awards & Honours
  • Top performing Mentor Award
Invited Guest Lectures: 21
Publications
Book Publication / Chapters / Volumes1
Patents
Conference Proceedings30
International Journals Published10
National Journals Published20
International Conferences / Seminars / FDP / Workshop2
National Conferences / Seminars / FDP / Workshop